Krystal Keeps Up Momentum For Aggressive Franchise Growth
Legacy brand signs another refranchising deal with largest operator, WAC Enterprises
Atlanta, GA (RestaurantNews.com) Krystal Restaurants LLC, the original quick-service restaurant chain in the South, continues to pick up the pace for their franchise growth and recently signed a deal to transfer four stores to their largest operator. Krystal is refranchising four restaurants to WAC Enterprises, a subsidiary of The Hale Group. The four restaurants are located throughout the southeastern United States.
In March 2023, Krystal completed a transfer of 10 locations to WAC Enterprises in the Tennessee and Georgia markets. This deal marked the launch of Krystal’s major refranchising efforts and the brand’s continued commitment to growth through existing and new franchise partners.
“WAC Enterprises has been an integral partner for more than 30 years and their recent acquisitions speak to their continued confidence in our brand,” said Casey Terrell, Chief Marketing Officer for Krystal Restaurants LLC. “We are honored to have their decades-long support and are thrilled to grow and evolve with them. They are a testament to how our legacy brand has been able to remain a leading franchisor especially with multi-unit owners.”
WAC Enterprises is headquartered in Chattanooga, TN. They are one of the longest standing franchise partners for Krystal. Their portfolio includes 72 restaurants. They have locations in key markets including Georgia and Tennessee.
For multi-unit operators interested in expanding their franchising portfolio, visit https://krystalfranchising.com. Prospects may also meet with Krystal at this year’s Multi-Unit Franchising Conference in Las Vegas. Senior Director of Franchise Melissa Hodge will be at the company’s booth April 24-25, 2023 to share more details on franchising opportunities.
About Krystal Restaurants LLC
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.
Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today’s Top-10 Best Regional Fast Food List.
For more information, visit Krystal.com or follow on Facebook and Instagram.
Contact:
Brianne Barbakoff
Ink Link Marketing
305-631-2283
Brianne@inklinkmarketing.com
- More from Krystal
The post Krystal Keeps Up Momentum For Aggressive Franchise Growth first appeared on RestaurantNews.com.
