The Famed New York Pizza Concept Celebrates Grand Opening by Donating 10% of All-Day Sales to the Rutgers University Foundation
New Brunswick, NJ (RestaurantNews.com) Artichoke Basille’s Pizza, the New York City concept known for its larger-than-life slices and whole pies, is set to open its third New Jersey location near the heart of the Rutgers University campus in New Brunswick on Wednesday, August 30. Located at 104 Easton Avenue, Artichoke Basille’s Pizza will celebrate the Grand Opening with 10% of all-day sales being donated to the Rutgers University Foundation in support of the Scarlet Promise Grants program that helps students in need of financial aid fulfill their potential.
The New Brunswick location is owned and operated by franchisees and loyal customers Premal and Leela Shanghvi, marking the duo’s third Artichoke location. The 1000 sq-foot restaurant will feature the New York-inspired interior design that Artichoke locations are known for, along with countertop seating and bar stools to accommodate the casual atmosphere of Rutgers campus. Classic NYC Artichoke location design elements, including mosaic floor tiles and an antique tin ceiling, will transport customers to Artichoke’s iconic original East Village location and add to the authenticity of the New Jersey establishment.
“We opened our first New Jersey location in Hoboken back in 2019, and it’s been a blessing to now open a third location in such a great spot for students and the New Brunswick community,” said Premal Shanghvi, co-franchisee of Artichoke New Brunswick. “We [Leela and Premal] discovered Artichoke back in 2017 as guests waiting for a slice of pizza on a cold night. We were drawn to the charm and the simplicity of the menu and, before we knew it, we applied and became the first franchisee in New Jersey! This location in New Brunswick is just a block from College Avenue on the main campus, and as a proud graduate of Rutgers University myself, I’m so excited to be back here! We’re also thrilled to partner with the Rutgers University Foundation and give back some of our opening day sales to such a wonderful cause as the Scarlet Promise Grants that helps students assimilate to college experience. We’re both confident that the students will fall in love with the Artichoke Pie and we can’t wait to share an authentic ‘taste of New York’ with the community.”
Artichoke is known for its larger-than-life slices and whole pies cooked fresh throughout the day in a tiled pizza oven. Fan-favorite menu items include the namesake Artichoke Pie with cream sauce, artichoke hearts, spinach, mozzarella, and pecorino romano; the Crab Pie with crab sauce, panko-breaded Surimi crab meat, and fresh mozzarella; as well as traditional flavors like Margherita, Pepperoni, Vodka, and more.
Founded by fourth-generation pizzaiolos, Artichoke Basille’s Pizza established their first location in New York City’s East Village in 2008, and the city’s late-night dining scene (and pizza scene in general) hasn’t been the same since. Revelers and pizza lovers lined up at all hours for a taste of their now-legendary Artichoke Pizza, and since then, more than a dozen additional locations have opened across the country.
Artichoke Basille’s Pizza has been featured on The Tonight Show, Rachael Ray, Late Night with Seth Meyers, The Chew, and write-ups in The New York Times, The New York Post, New York Magazine, and US Magazine. The massive slices and whole pies have also garnered praise from celebrities such as Justin Bieber, Miley Cyrus, Leonardo DiCaprio, Jennifer Lopez, Ed Sheeran, Shawn Mendes, Keith Richards, Rachael Ray, Jay Leno, among other celebrities who are often spotted at Artichoke locations across the country. For more information, or to view the menu and current locations visit ArtichokePizza.com.
Artichoke Basille’s Pizza is a New York City-based fast casual pizza concept known for its massive slices and whole pies. The concept was founded in 2008, and has since attracted legions of fans including NYC locals, tourists, and celebrities alike. Featuring stretched New York-style crust, Artichoke Basille’s pizzas range from the unique to the traditional, such as the namesake Artichoke Pie, Crab Pie, and Vodka Pie. Since its inception, Artichoke Pizza has gained attention via appearances on nationally-syndicated television shows across the country. The brand currently operates 16 locations nationwide in New York, New Jersey, Arizona and California. To stay up-to-date with the latest Artichoke Basille’s Pizza happenings, visit www.artichokepizza.com and follow the brand @ArtichokePizza on social media.
About Rutgers and the Rutgers University Foundation
Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education. Established in 1766, the university is the eighth- oldest higher education institution in the United States. More than 67,000 students and 22,000 faculty and staff learn, work, and serve the public at Rutgers University-New Brunswick, Rutgers University-Newark, Rutgers University-Camden, and Rutgers Biomedical and Health Sciences. For more, visit Rutgers.edu.
Rutgers University Foundation is a 501(c)(3) tax-exempt organization whose sole purpose is to advance the mission of Rutgers through meaningful engagement and fundraising. For more, visit support.rutgers.edu.
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