Legacy Brand Krystal Launches First Major Refranchising Efforts Under New Leadership
The brand’s largest franchisee signs a 10-unit development agreement
Atlanta, GA (RestaurantNews.com) Krystal Restaurants LLC, the original quick-service restaurant chain in the South, recently signed a multi-unit franchise deal with longtime partner WAC Enterprises, led by John Jones along with Wayne and Carole Hale. Through this partnership, WAC Enterprises has signed a 10-unit development agreement, expanding its position as the largest franchisee for the brand. Under Krystal’s new leadership, the brand has successfully launched their refranchising efforts, bringing on new franchisees as well as growing portfolios of current franchisees.
“We’re excited Krystal is refranchising restaurants and has evolved,” said John Jones, Franchise Partner for Krystal Restaurants LLC. “With the focus on refranchising efforts, we think this system is set up for success for existing franchisees as well as new franchisees joining the growing brand.”
WAC Enterprises is the largest franchisee for Krystal with 69 locations. WAC Enterprises has been part of the organization for 30 years.
“We not only love the brand, and we believe in the brand. Krystal values the loyalty of their customers, and their customers always show their loyalty to Krystal. Our goal is to own all of the Krystal restaurants in our markets. We are looking to grow to 100 units and will work toward that goal,” added Jones. “Our burger is unique and craveable. Anyone can sell a burger, but not everyone can sell a Krystal.”
“We’ve been forging ahead at full throttle with our franchising and expansion efforts and our partners are responding with incredible enthusiasm,” said Casey Terrell, Chief Marketing Officer for Krystal Restaurants LLC. “From longtime partners like John to our newest partners like Argus, we are continuing to demonstrate that we are a winning brand worth investing in for now and into the future.”
The deal with WAC Enterprises comes off the heels of a major signing with new franchise partner and seasoned restaurant professional Argus Wiley. The agreement was also a multi-unit deal with a focus on growing the Southeast market, particularly in Florida.
For multi-unit operators interested in expanding their franchising portfolio, please contact Melissa Hodge, Senior Director of Franchise, at melissa.hodge@krystal.com or visit https://krystalfranchising.com.
About Krystal Restaurants LLC
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. For more information, visit Krystal.com or follow on Facebook and Instagram.
Contact:
Brianne Barbakoff
Ink Link Marketing
305-631-2283
Brianne@inklinkmarketing.com
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