Acclaimed Japanese ramen brand becomes official restaurant partner of the Hendrick Motorsports star
The popular Japanese brand announced today that it has inked a deal to become the Official Restaurant Partner of NASCAR champion Kyle Larson and the No. 5 Hendrick Motorsports team. As part of the contract that runs through 2024, Larson – who was recently named to NASCAR’s 75 Greatest Drivers list – will have JINYA branding on his firesuit, team apparel and a post-race cap when the No. 5 Chevrolet Camaro ZL1 visits victory lane.
“Not only is Kyle a NASCAR star because of his supreme talent on the track, but he’s also the sport’s first-ever Asian-American driver, so we are thrilled to partner with him,” said JINYA Founder and CEO Tomo Takahashi. “Kyle has already picked up two wins this season and we can’t wait to see him make many more trips to victory lane while wearing the JINYA logo!”
Known as a “wheel man” for his innate ability to control a race car after rising through the dirt track ranks, Larson won his first NASCAR Cup Series championship in 2021 after leading 2,581 laps – the most in a season by any driver since 1995. Currently sitting eighth in the 2023 Cup standings, Larson will look to capture his second series title this year.
“I’m really excited about the partnership with JINYA,” said Larson. “It’s awesome to see and be a part of bringing a brand-new sponsor to Hendrick Motorsports and our fans. We have some cool ideas in the works that tie the partnership together with our on-track success that we’ll announce soon.”
Experience ramen like it’s meant to be at JINYA – with thick, rich broth in perfect balance with flavorful noodles. Discover a wide array of authentic toppings, from tender pork chashu to shrimp wonton. Then, elevate the experience further by pairing it with tapas or a craft beer. JINYA is ramen culture, where the relationship between broth and noodles is serious but delicious business.
To learn more about JINYA’s full menu, visit jinyaramenbar.com.
JINYA Ramen Bar: A Bowl Above All Others
About JINYA Ramen Bar
Founded in 2010 by Tomo Takahashi – who was named among the most influential restaurant CEOs in the country in 2022 by Nation’s Restaurant News– JINYA Ramen Bar has nearly 50 restaurants with multiple new locations in the pipeline. JINYA’s focus on kaizen – the Japanese practice of continuous improvement – means its guests will always experience the best ramen out there. From the water used to prepare its broth to the special aging process that its noodles undergo, JINYA pays meticulous attention to everything that goes into its guests’ bowls. JINYA also operates bushi by JINYA, Robata JINYA, LBD Japanese Bar and Lounge, JINYA Ramen Express and Saijo. For more information, visit jinyaramenbar.com and follow JINYA on Facebook, Instagram and TikTok. To learn more about JINYA’s franchising opportunities, visit jinyaramenbar.com/franchise.
About Hendrick Motorsports
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (14), points-paying race victories (295) and laps led (more than 78,000). It has earned at least one race win in a record 39 different seasons, including an active streak of 38 in a row (1986-2023). The team fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott, and Kyle Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook, and Instagram.
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