“Home of the Better Chicken Sandwich” bringing 53 new restaurants to key U.S. markets
Wichita, KS (RestaurantNews.com) Chick N Max – the emerging Wichita-based chain which tags itself as the “Home of the Better Chicken Sandwich” – is set for exponential franchise growth in the coming years, fueled by the recent signing of three multi-unit development deals that will expand the next generation fast casual brand in Kansas, South Dakota and Texas.
The deals will introduce 53 new restaurants to these markets, including 25 across the state of Kansas, three in Sioux Falls, and 25 throughout the Houston metro area. With this gaining momentum, Chick N Max is well on its way to achieving its goal of opening 5-7 restaurants in 2023 and at least that many each year thereafter.
Having already opened two new restaurants this year, three others – including two in Houston and one in Sioux Falls – are already under construction and expected to open by the end of the year.
“It’s been an exciting time to be part of this brand. Our commitment to the success of our franchise owners coupled with our devotion to creating an unforgettable guest experience has helped us become a leading franchise opportunity for new and experienced developers alike,” said Chick N Max founder Max Sheets. “The future looks bright for Chick N Max, and we’ve barely scratched the surface of our potential.”
As for the menu?
Chick N Max offers a unique culinary experience with its 10 unique flavors of chef-crafted sandwiches, made with almond wood smoked pulled chicken or crispy golden fried tenders. Examples include the Maple Bacon Sandwich, featuring pulled smoked chicken, chopped bacon, a drizzle of maple syrup, cheddar cheese, and mayonnaise on a potato bun; or the Sweet & Spicy Sandwich, which includes lightly breaded, crisp chicken tenders, fried jalapeño pepper strips, cucumber, tomato and sweet & spicy sauce on a brioche bun.
Chick N Max also serves its signature almond wood smoked chicken in the form of wings, leg quarters, breast quarters, and half chicken.
The third tier of the menu is crispy tenders, which are used from tenderloins, not cut breast.
“By having a variety, the veto vote is essentially eliminated,” said Sheets. “Chick N Max isn’t just a fried chicken joint or a tenders joint – it’s a ‘whole bird’ establishment.”
Guests can complete their meal with a range of 10 homestyle sides including fries, onion rings, mac and cheese, mashed potatoes and smoked white beans, and 11 sauces that are made daily to ensure the highest quality and taste.
“The chicken segment of the restaurant space is no doubt an increasingly crowded one, but Chick N Max has perfected a niche that truly differentiates itself from the competition,” said the brand’s Houston franchisee Aaron Johnson. “Our made-from-scratch menu has something for everyone, with options for those looking to indulge to guests looking for a healthier take on traditional fast-casual chicken offerings.”
Including a franchise fee of $35,000, the total investment to open a 2,200-2,800 square-foot Chick N Max restaurant ranges from $241,000 to $727,500. Each restaurant features a drive-thru, typically seats about 60-80 people, and employs approximately 15-20 people
To learn more about Chick N Max and its franchise opportunity, visit www.chicknmax.com.
The post Chick N Max Plots Rapid Franchise Growth with Multiple Deals first appeared on RestaurantNews.com.