The NYC-based franchise has 10 new locations under construction across the country, with plans to enter Arkansas, Nevada, Indiana and Texas.
New York City, NY (RestaurantNews.com) Atomic Wings, the 15-unit brand specializing in flavorful chicken wings, is starting off 2023 with a bang. In Q1, the New York-based wing franchise experienced strong sales numbers, celebrated the successful opening of a new store in Utica and sold two new Area Representative agreements, in both Dallas and Northern California. The company has an additional 10 locations under construction, with plans to open throughout the year, bringing the delicious experience of Atomic Wings to new states across the country, including Arkansas, Nevada, Indiana and Texas. Atomic Wings has always prided itself on innovation and are launching the brand’s first two drive thru locations in Houston, TX and Joliet, Illinois in Q3 and Q4 respectively.
“2023 is going to be a phenomenal year for us. We’re excited to introduce our great wings to people nationwide,” said Atomic Wings CEO Zak Omar. “Growth has been tremendous over the past year and we are excited to maintain that momentum with new grand openings across the country. Our organic growth and commitment to quality have positioned us as a trusted brand in the industry.”
To keep up with this trajectory, Omar says Atomic Wings has made sure to build out its support infrastructure behind the scenes, as well. For example, this quarter saw Atomic Wings partner with Buxton, a real estate data company, to help franchisees analyze top-performing locations and identify ideal areas for future expansion. This strategic approach to growth ensures franchisees can confidently open new locations with a strong potential for success.
The company is also thrilled to launch its Atomic Wings 2.0 remodel program later this year, featuring a completely fresh look that stays true to its New York roots. The updated design, which was created in partnership with an industry-leading firm, includes a dedicated station for pickup orders in response to the increased demand for third-party delivery services, as well as a new logo, lighting and seating.
“Our new remodel sets Atomic Wings apart in the industry, offering a cozy and inviting atmosphere for friends and family to enjoy,” Omar said. “The updated design is not only visually appealing but also streamlines the ordering process, providing an enhanced experience for both customers and franchisees.”
Atomic Wings has also introduced a new mobile app, featuring the brand’s first loyalty and rewards program, alongside the recent launch of its redesigned website. The company remains committed to providing unmatched support for franchisees through its robust technology platform and direct access to the corporate team.
“Overall, we are a small company, but we punch way over our heads — only the best for our franchise owners,” said Omar. “As we continue to welcome new franchisees into our system, we want to ensure we hold their hands every step of the way, whether it be their lease, construction package, vendor lists, brand guidelines, equipment requirements or marketing strategies. Our corporate team has over 60 years of QSR experience and we know how to help you succeed with this business.”
Looking ahead, the brand aims to become a top choice in the chicken wing industry and explore international opportunities in South Asia and the Middle East. With its ambitious growth plans, strong franchisee support and innovative initiatives, Atomic Wings is well-positioned for even greater success in 2023 and beyond.
“As people start seeing us around the nation, we’re going to get more inquiries. Most of our growth has been word-of-mouth and people coming into our restaurants,” said Omar. “Our goal is to capture this momentum and continue. We are going to stay aggressive in terms of selling units and letting the world know we’re growing in a big way.”
The total investment necessary to begin the operation of an Atomic Wings restaurant is $155,900 to $338,500. The total investment necessary to begin the operation of a multi-unit developer business for a required minimum of three Atomic Wings franchises is $197,900 to $381,000. For more information, visit https://atomicwingsfranchising.com.
About Atomic Wings
Atomic Wings was created in 1989 with a mission to share authentic New York-style Buffalo wings with the world. Now, with dozens of restaurants open in the U.S., Atomic Wings is setting its sights on nationwide growth. In addition to its existing locations in New York and Maryland, Atomic Wings has additional units signed to open in Arizona, Nevada, California, Indiana and Texas. The brand is led by owners and brothers Zack and Ray Omar and offers customers fresh, never frozen, natural and hormone-free chicken wings hand-tossed in 14 proprietary sauces, a classic menu, a welcoming dining experience and a commitment to quality. For more information about Atomic Wings, please visit https://www.atomicwings.com/franchising.