Veggie Grill Expands Successful Beyond Meat Partnership With Additional Plant-Based Steak Offerings

The Preeminent Plant-Based Fast Casual Restaurant Chain Will Feature Beyond Steak® from Beyond Meat on Three Popular Menu Items

Los Angeles, CA  (RestaurantNews.com)  Veggie Grill, the beloved plant-based restaurant pioneer and acclaimed segment leader best known for serving feel-good food for all since 2006, is deepening its longtime partnership with Beyond Meat with expanded Beyond Steak menu offerings. Committed to sourcing the best-tasting and highest-quality plant-based products possible, Veggie Grill will feature the award-winning Beyond Steak on three existing fan-favorite menu items. The 100% plant-powered restaurant brand debuted the better-for-you steak in April. The overwhelmingly positive response to Beyond Steak, coupled with Veggie Grill’s unwavering commitment to serving delicious plant-based food, has paved the way for the expanded Beyond Meat partnership.

Available now at all 17 Veggie Grill locations nationwide, the Beyond Steak offerings include:

• Steak Fajita Quesadilla: Grilled tortilla stuffed with marinated Beyond Steak, melted shredded cheddar and grilled fajita vegetables, served with a side of lettuce, pico de gallo, guacamole and salsa. First released in April of this year, the Steak Fajita Quesadilla was an instant success, and is now Veggie Grill’s third bestselling menu item.
• Sonoran Bowl: Ancient grains topped with Beyond Steak, ranchero beans, grilled carrots, tortilla strips, avocado, pico de gallo, Fresno peppers and roasted red pepper sauce
• Classic Romaine Caesar Salad: Romaine hearts topped with Beyond Steak, parmesan and flatbread croutons, served with signature Caesar dressing and a grilled lemon
• Add-on: Beyond Steak is also now available as an add-on for select Veggie Grill menu items, including the Caesar Salad Wrap

“From day one, our mission at Veggie Grill has been to use plant-based ingredients to reinvent familiar and craveable dishes that are just as satisfying as meat-based counterparts, and whether it’s an American classic, a tasty bowl or a nourishing salad, the goal has always been to create feel-good food for all,” said T.K. Pillan, co-founder and CEO of Veggie Grill. “We were thrilled that our guests loved Beyond Steak as much as we did, and following the success of the Steak Fajita Quesadilla, we’re extremely proud to grow our partnership with the Beyond Meat team by diversifying our Beyond Steak lineup. We are confident our Veggie Grill guests will continue to embrace its flavor, versatility and better-for-you health benefits – enjoyed with some of our most popular menu items.”

Boasting 21 grams of protein, one gram of saturated fat and 170 calories per serving, along with the benefits of no cholesterol, added hormones or antibiotics, Beyond Steak plant-based seared tips are first-of-its-kind and provide the juicy taste and tender texture of traditional steak while being better for people and the planet. In addition to being incredibly delicious, Beyond Steak was awarded the 2023 FABI Award from the National Restaurant Association for Best New Product Innovation, was certified by the American Heart Association’s Heart-Check Program and was named a TIME Best Invention for being “A Healthier Steak.”

“As fellow plant-based leaders and innovators, we’re proud to be longstanding partners of Veggie Grill as we look to introduce people of all diets to better-for-you and sustainable plant-based options,” said Akerho Oghoghomeh, Senior Vice President of Global Marketing at Beyond Meat. “We are thrilled to see the Veggie Grill guest community continue its remarkable enthusiasm for Beyond Steak as the featured protein on fan-favorite menu items.”

To celebrate the expanded Beyond Steak options, Veggie Grill is offering $5 off its Steak Fajita Quesadilla, Sonoran Bowl or Classic Romaine Caesar Salad, all with Beyond Steak, through Saturday, September 10, 2023 with code 5OFFSTEAK. On National Quesadilla Day, September 25, Veggie Grill will reward guests with a free Beyond Steak Quesadilla with $10 purchase, using the code FREEQDAY.

For more information about Veggie Grill, follow the brand online and on Instagram. To find your nearest Veggie Grill location, visit https://veggiegrill.com/locations/.

About Veggie Grill

Veggie Grill is a recognized leader in healthy dining and a longstanding industry trailblazer whose mission to inspire and empower feel-good plant-based eating has fueled its success for nearly two decades. From nourishing bowls and salads to reinvented classic burgers and sandwiches, Veggie Grill has guests covered with 100% plant-powered food they can feel good about eating. Established in 2006, Veggie Grill has 17 locations in California, Oregon, Washington and Massachusetts. For more information, locations and the full menu, please visit www.veggiegrill.com.

About Beyond Meat

Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of March 2023, Beyond Meat branded products were available at approximately 191,000 retail and foodservice outlets in over 80 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and TikTok.

Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com

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