PINCHO Unveils New Birria Burger for A Limited Time
The award-winning, Latin-inspired burger and kebab concept will dish up the culinary creation through Sept. 30
Miami, FL (RestaurantNews.com) PINCHO – the renowned Miami-born burger and kebab concept – is introducing its latest savory sensation that features a distinctive take on the rich, hearty flavors of birria.
From now until Sept. 30, the award-winning concept will be serving the Birria Burger – a 100% fresh beef patty layered in Oaxaca cheese, 16-hour braised beef birria, red onions and fresh-chopped cilantro between locally sourced, baked brioche buns. Also being served with a side of homemade birria consommé, the new dish will highlight the brand’s signature Latin flavors.
“The Birria Burger is our latest culinary creation and guests are already obsessed with it,” said PINCHO founder Otto Othman. “We are committed to serving our beloved classics, while also introducing exciting new recipes that keep our guests coming back for more. We hope everyone comes by and takes a dip with the new burger soon!”
Famous for its mouthwatering burgers, kebabs (aka pinchos), fried cheese, and bowls, PINCHO quickly went from an insiders’ secret obsession to a popular local hot spot across South Florida. It won the hearts and taste buds of families, foodies, and industry pros – and has won accolades every year of its 13-year history. It was honored as the first Miami brand to ever win Burger Bash at the South Beach Wine and Food Festival, competing against brands all over the country. It’s also a five-time winner of Burgerliscious.
In June 2023, PINCHO expanded to Cypress, Texas, and opened to lines around the block. Four additional locations will come to Houston over the next year.
For more information, visit www.PINCHO.com and Instagram.
About PINCHO
PINCHO is something uniquely Miami and – like the city of its birth – beautifully international. Founded by Otto Othman, Nedal Ahmad, and Nizar Ahmad in 2010, PINCHO was inspired by Otto’s mother’s famous kebabs (aka pinchos) and a Latin take on the classic American burger. Serving a gorgeous feast of fast, flavorful fusion, PINCHO quickly expanded to 10 popular locations throughout Florida. After an investment from Savory Fund in 2021, PINCHO is now expanding to new horizons across the country – starting with Houston, Texas in 2023. To learn more, visit PINCHO.com.
About Savory Fund
Savory Fund is an innovative private equity firm that combines over $700 million in assets under management with a growth playbook and expertise that has been developed over 15 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. The Savory Fund has invested in 10 brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, The Crack Shack, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, and The Sicilian Butcher. For more information, visit SavoryFund.com.
Contact:
Laron Roland
Champion
972-930-9933
lroland@championmgt.com
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