Nick the Greek Debuts First Drive-Thru Restaurant in California
Fast-Growing Greek Chain Opens in Ceres, Expanding Central California Footprint
San Jose, CA (RestaurantNews.com) Nick the Greek, a West Coast-based chain serving up authentic Greek street food, is now open in Ceres, California, marking the brand’s first drive-thru restaurant in The Golden State. Following the overwhelming success of the brand’s inaugural drive-thru in Houston, this new store format reflects Nick the Greek’s commitment to enhancing guest convenience and meeting consumer demand for high-quality, quick-service meal options. As the brand nears 80 restaurants systemwide, it shows no signs of slowing down. With dozens of restaurants in its pipeline – many of which will debut the fast-growing brand in new states and markets – Nick the Greek is on track to surpass 100 locations by mid-2025.
“We see the Central Valley as a huge growth opportunity for Nick the Greek, as it’s the heart of our state’s economy and a popular thoroughfare for those traveling across California, which made it the ideal location for our first drive-thru restaurant in the state,” said Nick “Baby Nick” Tsigaris, co-founder and Chief Marketing Officer of Nick the Greek. “The drive-thru model allows us to offer even more convenience to our guests without compromising the high-quality, authentic flavors for which our brand is known.”
Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche for itself in the ultra-competitive fast casual space – a differentiator that has proven to be critical to the brand’s rapid growth.
Celebrating a decade in business in 2024, Nick the Greek has greatly accelerated expansion efforts in recent years, adding dozens of new locations and increasing its store count by nearly 100 percent since 2021. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the Western U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.
Nick the Greek’s Ceres restaurant is located at 4213 Mitchell Rd. and can be reached by telephone at (209) 758-6425. The restaurant is open from 11 a.m. to 11 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts nearly 80 locations throughout California, Arizona, Nevada, Texas, and Kansas, with dozens more in the works across the Western United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
About YTG Enterprises, LLC
YTG Enterprises was founded by Anil Yadav, an experienced, multi-brand franchisee. YTG acquired Nick the Greek in late 2022, joining its existing portfolio comprised of Jack in the Box, TGI Fridays, Denny’s and popular Texas-based Mexican chain, Taco Cabana.
Media Contact:
Selena Lane
Powerhouse+Co.
selena@powerhouseandco.com
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