Nick the Greek Brings Authentic Greek Street Food to Reno
The Fast-Growing Brand Has Opened Its Third Location in Nevada
San Jose, CA (RestaurantNews.com) Nick the Greek, a Northern California-based chain serving up authentic Greek street food, has expanded its Nevada footprint with its latest opening in Reno. Operated by franchisee and local resident Bridger Johnson, the new location establishes Nick the Greek’s presence in northern Nevada, kicking off the brand’s expansion plans in the area. The new restaurant brings the brand’s beloved souvlaki and gyros to Reno’s growing food scene and joins two existing locations across the state.
“When I first tasted Nick the Greek, I knew it was exactly the type of concept we needed in Reno, so I am thrilled to debut the brand in Northern Nevada and look forward to seeing the community embrace and enjoy the restaurant for years to come,” said Johnson. “The food is authentic, bursting with flavor, and will quickly transport diners to from Nevada’s Biggest Little City in the World to the lively and memorable streets of Greece with one bite.”
Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. In meeting the high demand for Greek street food, Nick the Greek has carved out a space for itself in the ultra-competitive fast casual space. Drawing from two generations of restaurant experience and countless visits to Greece, the street food-inspired menu boasts flavorful rotisserie gyro meats, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic sweet treats.
“We’re delighted to have Bridger as a franchise partner in this new market, as he has deep local knowledge and is as passionate about Nick the Greek as we are,” said Nick “Baby Nick” Tsigaris, Co-founder and Chief Marketing Officer of Nick the Greek. “As we close in on our 80-unit milestone, we know that our steep growth trajectory wouldn’t be possible without dedicated, reliable franchisees like him, and we are grateful for his vision and commitment to the brand.”
Nick the Greek has grown rapidly since its founding, adding dozens of new locations and increasing its store count by nearly 100-percent in the last three years. The brand is on pace to reach 80 restaurants by year’s end and will enter its tenth year in business having more than doubled its footprint since 2020. Nick the Greek proudly maintains more than 65 locations throughout California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. The brand has identified key markets across the Western U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.
Nick the Greek’s Reno restaurant is located at 5140 Kietzke Lane, Suite A and can be reached at (775) 622-0159. The restaurant is open from 11 a.m. to 9 p.m. Monday through Sunday. To learn more about Nick the Greek or to find your nearest location, visit www.nickthegreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 65 locations throughout California, Arizona, Nevada, Texas, and Kansas, with dozens more in the works across the Western United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit www.nickthegreek.com.
About YTG Enterprises, LLC
YTG Enterprises was founded by Anil Yadav, an experienced, multi-brand franchisee. YTG acquired Nick the Greek in late 2022, joining its existing portfolio comprised of Jack in the Box TGI Fridays, Denny’s and popular Texas-based Tex-Mex chain, Taco Cabana.
Media Contact:
Dani DeVries
Powerhouse+Co.
dani@powerhouseandco.com
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