Nick the Greek Brings Authentic Greek Street Food To Modesto, California
Leading Greek Strengthens Brand Presence Throughout the Golden State
San Jose, CA (RestaurantNews.com) Nick the Greek, the West Coast-based chain serving up authentic Greek street food, has proudly opened in Modesto, California. The newest restaurant is owned and operated by experienced franchisee Jerry Ajlouny along with Habib Hadj Sahraoui. Following the successful opening in Ceres earlier this year, the Modesto restaurant marks the brand’s seventh location in Central Valley, further expanding Nick the Greek’s Golden State footprint. With more than 80 locations in operation and dozens more in development, Nick the Greek is poised to reach 100 restaurants systemwide by mid-2025, highlighting the growing demand for high-quality Greek street food across the U.S.
“My business partner, Habib and I first crossed paths six years ago at Nick the Greek, and from that moment, we set our sights on owning a location of our own,” said Ajlouny. “Today, we’re honored to bring the bold, authentic flavors of Greece to our community, pairing them with outstanding service and a seamless, quality-driven dining experience.”
Established in 2014 by cousins Big Nick, Little Nick and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche for itself in the ultra-competitive fast casual space – a differentiator that has proven to be critical to the brand’s rapid growth.
Nick the Greek has greatly accelerated expansion efforts in recent years, adding dozens of new locations and increasing its store count by nearly 100 percent since 2021. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the Western U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.
Nick the Greek’s Modesto restaurant is located at 3900 Pelandale Ave, #430 and can be reached by telephone at (209) 661-7050. The restaurant is open daily from 11 a.m. to 10 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts over 80 locations throughout California, Arizona, Nevada, Texas, and Kansas, with dozens more in the works across the Western United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
About YTG Enterprises, LLC
YTG Enterprises was founded by Anil Yadav, an experienced, multi-brand franchisee. YTG acquired Nick the Greek in late 2022, joining its existing portfolio comprised of Jack in the Box, TGI Fridays, Denny’s and popular Texas-based Mexican chain, Taco Cabana.
Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
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