Moxies Partners with DesignAgency to Launch Streamlined, Customizable Franchise Design Process
Premium casual concept introduces innovative, flexible design strategy to fuel franchise growth
Dallas, TX (RestaurantNews.com) Moxies, the premium dining concept with locations across the United States and Canada, is announcing a strategic partnership with DesignAgency to introduce a streamlined and customizable design process for franchise development. This innovative approach simplifies the franchise ownership journey while ensuring each new location maintains Moxies’ signature modern aesthetic.
Through this partnership, franchisees benefit from curated, pre-approved design options that reflect both the Moxies brand and the distinct personality of their location. The new design strategy simplifies the development process from concept to completion, helping franchisees navigate everything from design to construction with ease, while reducing the length of process, costs and barriers to entry.
“As Moxies continues to expand into new cities, this design strategy enables franchisees to connect more deeply with their local communities, adding a unique narrative to each location,” said President and COO of Moxies Joanne Forrester. “DesignAgency has developed a comprehensive plan that showcases our brand’s core identity and efficiently guides franchisees through the creative process as they add their personal touches.”
The first application of this innovative strategy will be seen in Moxies’ upcoming location in Washington, D.C., set to debut next year. This partnership marks the beginning of a new era for Moxies, as the brand positions itself to offer more flexible and creative opportunities for franchise investors across North America.
“We’re thrilled to partner with Moxies to redefine how restaurant franchises approach design,” said Founding Partner of DesignAgency, Matthew Davis. “Our streamlined process not only honors the brand’s signature aesthetic but simplifies the design and construction journey to create spaces that are both timeless and adaptable.”
For more information about Moxies and upcoming franchise opportunities, visit Moxies.com or MoxiesFranchise.com/usa/.
About Moxies
With 59 locations across North America, Moxies is a Canadian premium casual concept known for its progressive made-in-house culinary, innovative beverage program and enlightened hospitality in a stylish and relaxed environment. Executive Chef Brandon Thordarson’s experience includes a Michelin-recognized restaurant and menu design for Canada’s James Beard House. Chef Brandon creates fresh, globally inspired flavors exclusive to Moxies. Moxies is part of family-owned Northland Properties Corporation, whose business interests include an NHL franchise, two ski resorts, 175+ restaurants, 66+ hotels and other mixed-use projects. For more information, please visit Moxies.com and follow along on Instagram and Facebook.
About DesignAgency
DesignAgency is an international studio that unites interior design, architectural concepting, strategic branding and visual communications. Since its beginnings in 1998, DesignAgency has established itself as a global leader in the development of transformative brands and spaces. With a lead studio in Toronto and offices in Barcelona, Los Angeles and Washington, D.C., DesignAgency works with leading hotels and resorts, restaurateurs, entrepreneurs and developers and leverages talent, skill and passion to realize extraordinary experiences that bring lasting value.
Contact:
Samantha Babbili
Champion
sbabbili@championmgt.com
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