Friendly’s Restaurants Celebrates 90-Year Legacy with Relaunch of a Beloved Menu Classic

America’s iconic diner-style family chain rings in nine decades with nostalgic menu updates and unbeatable value

Dallas, TX  (RestaurantNews.com)  For 90 years, Friendly’s has been more than just a restaurant – it’s been a cherished part of countless family moments, first dates, celebrations and everyday gatherings. To commemorate this milestone, the brand is hosting a year-long celebration that brings the spirit of its storied history to life with the reintroduction of nostalgic classics and fan favorites from its early menu.

The Core Menu marks the beginning of the 2025 festivities, showcasing a refreshed design that pays tribute to Friendly’s journey through time. As the 90th-anniversary celebration unfolds, anticipate many retro delights, memorable moments, happy endings and crave-worthy dishes ahead. Starting Wednesday, Jan. 29, these exciting menu additions will be available at all Friendly’s locations:

Tuna Salad SuperMelt (starting at $12.79) — A returning fan favorite! Experience the timeless charm of a classic Friendly’s SuperMelt: a creamy tuna salad layered with fresh tomato slices and melted American cheese, all nestled between perfectly grilled sourdough bread. Paired with a side of crispy golden fries, this iconic menu item is more than just a meal — it’s a delicious walk down memory lane.

Texas Bacon Ranch Quesadilla (starting at $14.99) — Indulge in two golden tortillas packed with grilled chicken breast, a creamy shredded cheese blend, smoky chopped bacon and a drizzle of ranch dressing. Paired with salsa, sour cream and a pile of crispy golden fries, this quesadilla is satisfaction on a plate.

Chicken Fajita Quesadilla (starting at $12.99) — Seasoned fajita-grilled chicken wrapped in two warm tortillas, complemented by roasted green and red bell peppers, grilled onions and a melted blend of shredded cheese. The dish is served with salsa, sour cream and crispy golden fries, offering the ultimate flavor experience.

Fire Roasted Corn & Cheese Quesadilla (starting at $10.99) — A fiery delight awaits with two warm tortillas smothered with spicy buffalo sauce, smoky fire-roasted corn, grilled onions and a melted shredded cheese blend. Served with sour cream, salsa and golden fries on the side — there’s flavor firepower in every bite.

Beef Tips & Mash (starting at $19.99) — Succulent smoked beef tips, onions, green peppers and mushrooms all sautéed with a tangy BBQ Worcestershire sauce blend. Served with creamy mashed potatoes, it’s the perfect union of smoky and savory.

In honor of the New Year and Friendly’s 90th anniversary, the beloved brand recently launched its Happy Ending Meal Deal, available since Jan. 1. This wallet-friendly bundle starts at just $8.99* exclusively with the classic Friendly’s BLT — a delicious sandwich stacked with crisp strips of applewood-smoked bacon, fresh lettuce, ripe tomato and just the right amount of mayo on toasted sourdough. This addition joins the already robust Happy Ending Menu, which features six additional mouthwatering options at a decent price point. Alongside, guests will enjoy a free Happy Ending Sundae. This irresistible offer is sure to delight guests and set the tone for a year filled with delicious value and cherished memories.

“For 90 years, Friendly’s has been part of countless family memories, and this Core Menu Relaunch is our way of honoring that connection,” said Dawn Petite, President of Friendly’s Restaurants. “Bringing back fan-favorite dishes and offering incredible value isn’t just about the food — it’s about celebrating the moments that matter most. We invite everyone to rediscover old favorites, savor new ones, and make memories as we celebrate this special milestone together.”

As always, Friendly’s goes above and beyond to keep every guest happy, especially on their birthday. The brand has also introduced new “Birthday in a Bag” party packs — which include everything essential for a magical celebration: a “Pin the Cone on the Conehead” paper game, six sundae cone sticker games, four ice cream and birthday-themed selfie cutouts, six Conehead party hats and two colorful birthday table honeycomb centerpieces. Fans will also receive a free medium sundae on their birthday via a quick sign-up for the Friendly’s Fan Club.

*This price is only available with the Friendly’s BLT Happy Ending Meal Deal.

For more information, visit FriendlysRestaurants.com.

About Friendly’s Restaurants Co, LLC

Friendly’s Restaurants is an iconic American brand serving signature entrées, burgers, sandwiches and handcrafted, specialty ice cream desserts in over 100 friendly, full-service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering everyday value on great-tasting food and ice cream creations. Friendly’s Restaurants is a portfolio brand of BRIX Holdings, LLC, a multi-brand restaurant management and franchising company based in Dallas. Friendly’s Restaurants has plans to introduce new and innovative food and ice cream offerings, bright new restaurants and unique ways to reach and satisfy guests. For additional information, please visit FriendlysRestaurants.com or follow Friendly’s on X, Instagram and Facebook.

Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com

The post Friendly’s Restaurants Celebrates 90-Year Legacy with Relaunch of a Beloved Menu Classic first appeared on RestaurantNews.com.