Fresh Flavors of South Block to Wow the West End on July 20
Healthy fast-casual brand to host grand opening party with the first 100 guests receiving free mini warrior bowls
Washington, DC (RestaurantNews.com) Good times incoming! South Block – the fast-casual chain serving up açai bowls, smoothies, toasts and cold-pressed juices – is bringing its signature flavors and refreshing menu items to West End this summer, with a new D.C. location opening July 20.
Embodying South Block’s vibrant spirit, the West End location will host a block party at 11 a.m. on Saturday, July 20 to celebrate the opening. The festivities will feature music and giveaways of the store’s most popular items. The first 100 people in line will receive Free Mini Warrior Bowls and everyone in line will have a chance to win fresh, handcrafted açai bowls for a year. Guests can text WESTEND to (703) 465-8423 to be added to South Block’s VIP list and get all of the fresh details.
Located at 2109 M Street NW, this opening welcomes South Block to another bustling D.C. neighborhood near Dupont Circle and George Washington University. The location will offer healthy options and a warm community atmosphere to busy commuters and students alike.
“This new location in West End means a lot to me personally, as it plays a part in South Block’s origin story,” said Amir Mostafavi, CEO and founder. “I started my first juice bar on the Foggy Bottom Campus at GW back in 2006. It’s exciting to now come full circle and dish up South Block to this same community as we work toward our mission of building healthier, happier blocks in Washington, D.C.”
The West End’s South Block will operate from 8 a.m. to 7 p.m. daily. The location marks the 17th systemwide and 5th in D.C.
About South Block
South Block opened its first location in Arlington, Va. in 2011, with a mission to build healthier communities one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts, and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 15 locations across DC, Maryland, and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which provides fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
About Savory Fund
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 16 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken and South Block. For more information, visit SavoryFund.com.
Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com
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