Fairfax Gets Fresh With New South Block Spot Opening Jan. 18
Nutritious, fast-casual brand brings good vibes to Fairfax with grand opening block party, Chloe Ricketts appearance, free açai bowls, giveaways and more
Washington, DC (RestaurantNews.com) South Block, the fast-casual chain known for its açai bowls, smoothies and cold-pressed juices, is set to open a new location in Fairfax on Jan. 18. This marks a significant milestone in its mission to spread good vibes, focus on community, and provide refreshing products to more fans throughout Northern Virginia.
Located at 9672 Main St., across from Woodson High School, the Fairfax South Block will provide fresh, healthy options for anyone looking to enjoy a nutritious meal. Guests can choose from grab-and-go or made-to-order items, all crafted with quality ingredients to support any diet.
Encapsulating South Block’s vibrant spirit, the new Fairfax location will host a block party at 11 a.m. on Saturday, Jan. 18 to celebrate the grand opening. The festivities will feature music and giveaways, including free mini açai bowls, exclusive swag for the first 100 guests and a free smoothie offer to be redeemed the week following the opening on the South Block app.
Washington Spirit professional soccer player Chloe Ricketts will make a special appearance at the opening, showcasing her ongoing partnership with the brand. Fans can meet Ricketts as she signs autographs and greets attendees from 11 a.m. to 1 p.m. This collaboration began in September 2024 and highlights South Block’s commitment to fueling athletes and fans with wholesome, nutritious menu items.
“This opening holds a special place in my heart, because it’s in my own neighborhood where I’ve seen firsthand how places designed to bring communities together can have a lasting impact,” said Amir Mostafavi, CEO and founder. “We’re excited to bring our healthy offerings to a city that’s already buzzing with energy and support from local schools and neighboring retailers — and to have the talented Chloe Ricketts joining us in commemoration.”
South Block Fairfax will operate from 8 a.m. to 7 p.m. daily and will mark the beloved açai brand’s 19th location systemwide.
Known as Northern Virginia’s first cold-pressed micro-juicery, South Block has been serving fan favorites like the Super Green Smoothie and iconic Warrior Bowl since 2011. For more information or to find the nearest location, visit SouthBlock.com.
About South Block
South Block opened its first location in Arlington, Va. in 2011, with a mission to build healthier communities one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 19 locations across DC, Maryland and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which helps provide fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
About Savory Fund
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 16 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken and South Block. For more information, visit SavoryFund.com.
Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com
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