Everything to Know About Target’s Figmint Line (Prices Start at Just $3!)

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One of my favorite ways to spend a weekend morning is to do a few laps around Target with an iced coffee in hand. Yes, I’m legitimately out of laundry detergent (again), but I’m also there to sniff candles, grab a few wine glasses, and find a cleaning hack I didn’t know I needed. That’s actually how I discovered some of my favorite Target brands and products, like the Spritz customizable banner I trot out for every holiday.

So when Target launched a new line of kitchen items called Figmint last year, which covers everything from hardworking cooking utensils to problem-solving colanders, I had to see what it was all about.

Figmint is Target’s first owned kitchen line, which means it was developed by Target’s product design team and is exclusive to their stores and websites. The line includes more than 250 kitchen products that cover almost everything a home cook needs throughout the entire cooking process, from prep work all the way to cleanup. Target focused on creating a thoughtful, modern line that solves common kitchen problems (like an over-the-sink colander), fits with any kitchen (hello, chic salt and pepper cellar), and is affordable to boot, with most products priced between $3 and $10. 

Is Figmint a Target Brand? 

Yes, Figmint is a Target brand, exclusive to their stores and site. Figmint is actually the first Target-owned brand dedicated solely to kitchen products, which filled a niche previously covered by a variety of other owned brands. 

Target has more than 45 different private-label brands you’ve likely already seen throughout the stores. For example, Boots and Barkley is a line of pet accessories and clothing, Everspring is household essentials like detergents and candles, Hearth & Hand is designed in partnership with Chip and Joanna Gaines, and Market Pantry includes basic food items like eggs, milk, and bread.

What Does Figmint Sell? 

A better question might be, what doesn’t Figmint sell? Because the line has over 250 kitchen items, there’s just about everything. 

The Figmint cookware collection spans all the major materials: stainless steel, nonstick, and cast iron. There are enameled cast iron Dutch ovens, skillets, and braisers that come in pastel shades; sets of ceramic-coated aluminum nonstick cookware; and stainless steel pots and skillets with glowing reviews.

In terms of bakeware, there are a range of stoneware baking dishes for baked pastas and casseroles alike; nonstick muffin tins, sheet pans, and cake pans; and ruffled pie dishes, ramekins, loaf pans, roasters, and more. 

All manner of kitchen tools and gadgets are covered as well, and of course, in a range of materials. The collection includes utensils (like spatulas, spoons, and tongs) made from silicone that won’t scratch, acacia wood that’ll last years with care, and easy-to-clean stainless steel. Cutting boards also come in a variety of materials like end-grain acacia wood, recycled plastic, bamboo, and paper fiber. There’s also an impressively sharp mandoline with a safety guard, kitchen towels and potholders, a bench scraper, salad spinner, pastry brushes, and even a mortar and pestle. 

Home cooks and bakers always have leftovers to save for the week, and luckily, Figmint includes a host of food storage options. There are plenty of clear glass and plastic containers with airtight lids, magnetic bag clips, colorful lidded bowls, and stoneware oil bottles and salt cellars. 

No kitchen is complete without a few quality small appliances, and the Figmint line delivers on this as well. They’re straightforward in design, and include a coffee maker, a toaster, an electric kettle, and a baker’s digital scale. 

After testing a host of Figmint products ourselves and poring through other shopper reviews, we’re happy to report that yes, Figmint is certainly worth it. The items are very competitively priced compared to more high-end options, and they look darn good, too.

For any cookware, tools, or gadgets you need in a pinch, you can easily find it online or in the Figmint section at your local Target. Because items are so affordably priced, they’d also be great to send along with a college student or to quickly stock a new apartment. Some of the items, like ceramic nonstick pans, compare pretty exactly to ones at much higher price points, and because nonstick pans are also likely to eventually degrade no matter the price, buying one from Figmint makes the most financial sense.