With a new signing in New Haven, Connecticut and over 30 stores remodeled and reopened, The Melting Pot has laid a strong foundation of growth in the first half of the year.
“We’re beating last year’s numbers in terms of sales and guest count,” said Collin Benyo, franchise growth strategist. “There are great results that are exceeding our standards, and both the franchisees and guests are feeling that.”
With over 30 restaurants remodeled in line with the Melting Pot Evolution standards, a new, more modern prototype that embraces playful elements that hint to fire and fondue, The Melting Pot is on track to see a total of 60 remodeled reopenings this year alone.
“There has been a lot of good movement of people reinvesting back into their stores and communities,” said Benyo. “We’ve been around for nearly 50 years, and this remodeling effort ensures that we are sticking with industry trends and staying up to date.The local owners are happy to participate because they’re proud of what they’ve built and want to make sure they look great.”
The brand’s numerous remodeled restaurants have been a key driver of buzz, but the excitement does not stop there.
The Melting Pot awarded a franchise agreement to a New Haven, Connecticut couple. Though the brand previously had a restaurant open in the state, when its owners took steps to exit, the new franchisees simply could not see their state without their favorite fondue restaurant.
With this momentum, Benyo said he is looking to finalize up to eight more agreements by the end of the year.
“Our goal at the start of our most recent development campaign was to focus on the Southeast — Texas, Alabama, South Carolina and Florida,” said Benyo. “We see a lot of momentum in those states specifically, but we’re seeing inquiries from prospective franchisees nationwide.”
As it continues to expand, The Melting Pot is welcoming hotel partners to the network. Existing hotel owner-operators who have space within their hotels for The Melting Pot to establish a restaurant have the opportunity to partner with the well-known brand to bring an iconic offering to their hometown and establish a familiar go-to for traveling guests.
“This is a new strategy that we’ve been looking at based on the success of the King of Prussia location that’s in close proximity to a hotel,” said Benyo. “There’s a symbiotic relationship to be had between a hotel and a world-class operation like Melting Pot, and the great part is that many of these owners already have a hospitality mindset, so they understand food costs, figures, operations and the Melting Pot mindset.”
Looking to the remainder of the year, the system is excited to celebrate its 20th year of partnership with St. Jude Children’s Hospital. Each year for the past two decades, The Melting Pot supports the St. Jude Thanks and Giving® campaign. From mid-October through the end of the year, Melting Pot guests have an opportunity to donate $10 to the campaign. For each donation, guests receive a Donate & Dine card valid for $20 off a future purchase of at least $50 at The Melting Pot.
“We saw monumental donations last year,” said Benyo. “We promised that if we hit $1 million in donations, we would shave Bob’s head. He was happy to do it, and it was fun to see everyone across the system rally to benefit the kids of St. Jude.”
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., the new casual whimsical dining concept Melting Pot Social and fast-casual concept Oronzo Honest Italian! Melting Pot currently has more than 96 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. Oronzo opened its first location in Tampa, FL. in June 2020 and will open a second location in the area in October of 2021. For more information, visit http://www.frontburnerbrands.com.
Contact:
Julie Maw
Mainland
209-617-6518
jmaw@hellomainland.com
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