Nearly 50 Years of Proven Success Fuel the Brand’s Strategic Growth Across Key U.S. Markets
“2024 was a defining year for Taco Cabana, representing a pivotal period in our brand’s evolution and setting the foundation for nationwide expansion of a beloved Mexican-inspired brand that has thrived in the state of Texas since the 1970s,” said Ulyses Camacho, President and COO of Taco Cabana. “With the launch of our franchise program, innovative restaurant design, unique menu offerings and a proven track record of operational excellence, we’re creating exciting opportunities for experienced entrepreneurs to invest in a brand with a legacy of success and a very bright future.”
Designed by franchisees for franchisees, Taco Cabana’s newly launched franchise program offers an unparalleled opportunity for multi-unit operators seeking to diversify their portfolios. With nearly 50 years of brand equity, a loyal customer base, and a proven track record of strong unit economics, Taco Cabana provides franchisees with a scalable, efficient model that thrives in suburban markets and beyond. Complementing this expansion effort, the brand-new TC 3.0 prototype reimagines the Taco Cabana experience with a sleek design built for operational efficiency, adaptability, and maximum profitability. The 2,500-square-foot model reduces the brand’s previous footprint by 1,000 square feet and incorporates modern features like a single makeline, single or double drive-thru options and a walk-up window for added guest convenience.
“The launch of Taco Cabana’s franchise program presents an exciting opportunity for entrepreneurs seeking a successful business model backed by nearly 50 years of proven excellence,” said John Ramsay, Director of Franchise Sales and Development at Taco Cabana. “Our franchise model is supported by the expertise of a highly qualified franchise support team and a wealth of long-established resources that only a legacy chain could offer. During this early stage of our national growth journey, it’s a unique time for franchise partners to capitalize on the strong development potential of a beloved, Mexican-inspired brand.”
In 2024, Taco Cabana drove strong sales growth through strategic menu innovation, balancing bold flavors, value, and variety to meet evolving guest preferences. Core favorites like chicken and steak fajita tacos, burritos and tortas remained best-sellers, while value-driven additions — such as the 7-Layer Burrito Meal Deal and Monster Breakfast Burrito Meal Deal — resonated with budget-conscious diners. The introduction of the 300-calorie Cabana Salad Bowl provided a lighter option, and breakfast offerings expanded with the Half Dozen Breakfast Taco Box for added convenience. Additionally, the successful Carne Asada protein extended beyond street tacos into plates and combos, further engaging guests. These innovations reinforced Taco Cabana’s position as a leader in delivering craveable, high-quality and accessible Mexican-inspired cuisine.
Taco Cabana’s supply chain advancements in 2024 resulted in reduced costs and superior quality for franchisees while improving value and satisfaction for guests. From direct sourcing of premium tequila to ensure better quality and cost savings for guests, to innovative partnerships with both new and longstanding vendors like PFG and EcoLab, these enhancements empower franchisees with better margins and ensure guests enjoy superior dining experiences. Additionally, Taco Cabana’s commitment to meeting guests wherever they are has resulted in significant growth of the brand’s digital footprint in 2024.
With deep market saturation in key Texas regions, Taco Cabana is well-positioned for expansion into new markets across the country including Arizona, Arkansas, Colorado, Missouri, Oklahoma, and Tennessee. For more information about Taco Cabana’s franchising program, visit TacoCabana.com/franchising.
About Taco Cabana
Founded in 1978, Taco Cabana, a subsidiary of YTC Enterprises, LLC, offers Mexican-inspired food including breakfast, lunch and dinner tacos, dozen taco boxes, fajitas, quesadillas, burritos, freshly made flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pickup and delivery. Taco Cabana operates nearly 150 company-owned restaurants in Texas and is actively seeking multi-unit franchise partners who are passionate about introducing the successful legacy brand in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee markets. For more information, visit TacoCabana.com.
Contact:
Kristyna Otto
Powerhouse+Co.
Kristyna@powerhouseandco.com
949-261-2216
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