Fast casual poke concept to offer innovative new bowl featuring foodie-favorite chili condiment
The Chengdu Crunch Bowl is the product of an exclusive collaboration with Los Angeles-based premium Chinese food brand Fly By Jing, the Chengdu Crunch bowl will be the newest mouth- watering option to grace Sweetfin’s menu of chef-driven California dishes. This exclusive collaboration bowl makes its debut on Nov. 13 and will be available through the end of the year at all 20 Sweetfin locations for $15.
“At Sweetfin, we’re always innovating, and our new Chengdu Crunch bowl exemplifies that spirit,” said Seth Cohen, president and co-founder of Sweetfin. “This incredible opportunity to collaborate with Fly By Jing made perfect sense for our companies and customers, so we jumped at the chance to incorporate a cult favorite brand into our chef-driven, California inspired menu.
The new bowl features grilled chicken – the latest addition to Sweetfin’s protein choices – and showcases Chengdu Crunch’s flavor and texture, giving diners a brand-new way to experience Sweetfin’s foodie-forward cuisine.
Founded in 2018, Jing Gao created Fly By Jing to share the flavors of her hometown in Chengdu, China and its famous “fly restaurants” – soulful hole-in-the-wall eateries so good they attract diners like flies. Widely lauded by the media, Fly By Jing is credited for revolutionizing Chinese food and changing the ethnic aisle for good.
“Our Chengdu Crunch is the first extra crunchy Chinese chili condiment in the U.S.,” said Gao, who also authored the cookbook, “The Book of Sichuan Chili Crisp.” “It packs a major punch with its spicy, savory, umami and magical extra crunch-perfect for dishes like this bowl.”
Available on FlyByJing.com and in Sweetfin locations for $17 a jar, Chengdu Crunch is non- GMO, tree nut- and peanut-free, vegan, and contains no artificial preservatives, flavors or MSG.
For more about Sweetfin, its locations and full menu, visit sweetfin.com, and follow on Instagram, TikTok and Facebook.
About Sweetfin
Sweetfin is a healthful, chef-driven, California inspired poke concept that uses local produce, sustainable fish, and innovative ingredients. In 2015, Sweetfin was created with the goal of providing healthy, nutritious and flavorful bowls and a more approachable way for diners to enjoy sushi. Our fine-casual restaurant concept takes all the familiar flavors of sushi and puts them in an easy to eat, portable, customizable, and affordable bowl. Our culinary philosophy is centered in our “Pole to Bowl” ethos which means that in sourcing our fish we aim to use the highest-quality and most sustainable raw fish we can find while still maintaining a reasonable price point. This philosophy extends into all areas of our offerings – from our produce to our sauces and even to the ingredients used to infuse our teas. Our uniquely designed stores take on the same philosophy as our food – high quality, sustainable and locally-sourced where possible. We partner with local artists and craftsmen to create furniture pieces, art, and fixtures that are distinctive to Sweetfin.
About Fly By Jing
Where highly charged flavors meet 100% real ingredients. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen. Developed by Jing Gao, a chef, entrepreneur and renowned expert on Chinese cuisine, we’re on a mission to bring uncensored Chinese flavors to the table.
Contact:
Courtney Sybesma
Champion
310-779-4204
csybesma@championmgt.com
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