New Report Reveals Concerning Trends with Restaurant Guest Retention

Schaumburg, IL  (RestaurantNews.com)  Guest retention has become a growing challenge for restaurant brands with fewer than 1 in 5 guests visiting a 2^nd time.  Analyzing behaviors of more than 60 million guests across 2,000+ restaurant locations and millions of transactions, the DataDelivers’ 2025 Guest Engagement Report reveals that customers might not love brands as much as the brands hope. This report also uncovers how restaurants can reverse declining engagement and drive higher sales with targeted, data-driven marketing.

One key takeaway? Restaurants using personalized marketing strategies are seeing significantly better retention and revenue compared to those relying on traditional broad-based approaches.

Why This Report Matters for Restaurant Brands

• The Hidden Retention Crisis – Many brands start each year with a shrinking pool of engaged guests. What’s causing this trend, and how can restaurants turn it around?
• The Power of Personalization – DataDelivers’ latest findings show that targeted marketing strategies dramatically outperform generic outreach – but just how big is the impact?
• Winning Back Lost Guests – Once a guest goes inactive, they’re often gone for good – but some brands are achieving a breakthrough win-back rate.

“Restaurants instinctively focus on guest acquisition, but many underestimate the depth of their churn problem,” said Joel, CEO of DataDelivers. “This report reveals a proven strategy that not only retains more guests but also increases their lifetime value.”

Get the Full Insights

Don’t fall behind in 2025 – discover how leading restaurant brands are transforming their guest engagement strategies and winning in a competitive market.

Download the full 2025 Guest Engagement Report now at DataDelivers.com/2025-restaurant-guest-engagement-report/.

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