Exclusive DC
Irvine, CA (RestaurantNews.com) Kura Sushi USA, Inc., a leading technology-enabled Japanese restaurant concept serving authentic cuisine through an engaging revolving sushi service model, is thrilled to debut its Bikkura Pon collaboration with Warner Bros. Discovery Global Consumer Products and DC.
The DC x Kura Sushi Bikkura Pon prize collection features DC Super Heroes Batman
“We’re very proud to be collaborating with DC and bring their legendary characters to Kura Revolving Sushi Bar,” said Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. “We are confident that the new prize collection will be an absolute ‘smash’ with our guests! We’ve also enhanced the look and feel of our prize capsules for this collaboration to make them environment-friendly and are excited to be the first organization to introduce ecopon to the U.S. market in partnership with developers K2 Station Co., Ltd., Rengo Co. Ltd., and Daiho Industrial Co., Ltd. ecopon is the world’s first plastic-free, biodegradable and recyclable paper capsule made from starch and paper,” said Kurosaki.
Boasting can badges, lanyards and magnetic sheets adorned with DC Super Heroes and Super-Villains, the DC x Kura Sushi prize collection also includes a rare holographic can badge that can only be collected via the in-restaurant Bikkura Pon prize machine. Guests will receive a randomized limited-time DC x Kura Sushi Bikkura Pon prize collectible for every fifteen sushi plates when they dine-in or place an online order at https://order.kurasushi.com, while supplies last. Prizes are also available for individual purchase, with the exception of the rare holographic can badge. Kura Sushi’s proprietary Bikkura Pon Prize System, an integral part of the brand’s interactive and tech-driven dining experience, is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a single DC x Kura Sushi Bikkura Pon prize is automatically dispensed at random from the prize machine for guests to enjoy and take home.
To round out the exclusive collaboration, Kura Sushi Rewards Members will be eligible to receive a limited-edition DC x Kura Sushi tote backpack for every $70.00 spent in the restaurant (excluding coupon, tax and tip) from August 16-20, 2023. Quantities are limited and not guaranteed. In-store giveaway dates are subject to change.
For more details about the DC x Kura Sushi Bikkura Pon collaboration, visit https://kurasushi.com/dc-bikkura-pon-collaboration.
About Kura Sushi USA, Inc.
Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with over 45 locations in 15 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and more than 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.
Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com
949-261-2216
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