Leading grazing food concept and its franchise owners celebrate accomplishments, including over $3 million in charcuterie sold, at first brand convention.
“2023 has already been an incredible year for our brand, and we’re just getting started,” said Cory Hibbard, President of Graze Craze. “Our franchise owners and teams have kept their focus on what matters – serving customers with innovation, quality and best-in-class service – which has translated to big wins across the board. These first six months have laid a foundation for significant future growth, and we’re excited to capitalize on this momentum throughout the remainder of the year.”
Less than two years after launching its franchise program through United Franchise Group
“It’s a thrill to see Graze Craze’s strong performance these first two quarters,” said Ray Titus, CEO of UFG. “We knew that Graze Craze was a special brand from the beginning and its stellar performance only reinforces what we always knew. A standout brand with talented franchise owners is a winning recipe for success.”
Hibbard and Titus announced Graze Craze’s impressive performance at the brand’s first convention, held June 14-16 in Delray Beach, Florida. Entitled “The Graze Craze Experience: Fuel Your Success,” the event featured two full days of workshops, education sessions, and networking to drive attendees’ continued success. Nearly 100 attended, including franchise owners and employees of 29 Graze Craze locations, as well as representatives of UFG.
Keynote speakers brought inspiration and motivation. Hibbard announced the brand’s accomplishments and 2023 growth plans in his President’s Welcome, while Titus shared goals for the year and other inspirational thoughts in his CEO Message. Speaker Scott Mast, owner of Circo Who Furniture and former Vice President of Global Performance and Retail Marketing at United Franchise Group, shared with attendees “What I Know and What I Don’t Know.”
A highlight of the convention was a Board Building Competition, a relay event in which four teams competed to build the best charcuterie board. And at the farewell dinner, top-performing franchise owners were presented with awards, including:
- President’s Award: Cindy & Alan Rice (Spokane Valley, WA)
- Rookie of the Year: Brent & Samantha Stephens (Mt. Juliet, TN)
- Most Valuable Player: Donnie & Celeena Bedore (Southwest Fort Worth, TX)
- Most Improved Award: Pacific Bells (Oregon; Vancouver, WA; Las Vegas, NV)
- Team Player Award: Jigisha Patel (North Palm Beach, FL)
- Social Media Presence Award: Lindsey & Silas Coffelt (Okemos, MI)
Attendees left the convention inspired to realize the Graze Craze team’s strategy of multiplying national accounts and strategic partnerships, expanding offerings, and introducing new revenue streams.
Graze Craze is a member of the Starpoint Brands
About Graze Craze
Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists
About Starpoint Brands?
A family of trusted brands representing the very best in their industries, including retail, food & beverage and professional services, Starpoint Brands
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