![Golden Chick Continues Historic Growth Strategy with Multiple New Openings Golden Chick Continues Historic Growth Strategy with Multiple New Openings](https://www.restaurantnews.com/wp-content/uploads/2023/04/Golden-Chick-Continues-Historic-Growth-Strategy-with-Multiple-New-Openings.jpg)
Texas-based chicken concept unveils two restaurants in the same week
“Golden Chick has experienced some phenomenal growth over the past four years – double-digit sales increases, new market entries, and significant traffic count increases at a time when the industry is seeing the opposite,” said Mark Parmerlee, Golden Chick’s chairman. “We are excited to realize this growth and the brand’s expansion. We are also growing our Corporate-owned locations in conjunction with outstanding growth from many franchise partners at Golden Chick.”
Golden Chick’s anticipated corporate location increases this year will double the existing number of corporately-owned restaurants, maintaining the brand’s corporate control of 10% of its now 216 locations across Texas, Oklahoma, Florida and Louisiana. There are more than 20 franchisee-owned locations currently under construction and expected to open before the end of December.
A 10% overall expansion in 2023 for a regional brand may seem like a steep goal, especially when looking back at Golden Chick’s humble beginnings in San Marcos. However, through strategic operations initiatives, purposeful menu innovations and additions, and growing franchise relationships, in just 56 years, Golden Chick has evolved into a top 200 brand, with sights set high on breaking through to the top 100.
The first of the two openings, located at 405 W I-30 in Mount Vernon, Texas, opened on April 25 and is corporately owned and operated. It is the first Golden Chick location to open in the town and the fourth corporately-owned restaurant to open this year with at least six more slated to open before the end of 2023. The second location, which opened yesterday, can be found at 116 Jim Miller Road in Dallas and is the fifth and latest addition to experienced franchisee Mike Tatari’s Portfolio.
“Opening two locations in the same week across different markets makes our goal of a 10% total increase in store count even more tangible,” said Parmerlee. “Golden Chick is looking forward to making a lasting impact in Mount Vernon, as well as continuing our steady progression in the City of Dallas.”
About Golden Chick
Founded in Texas in 1967, Golden Chick is a growing quick-service restaurant franchise that prides itself on providing delicious food and great customer service. The family-oriented brand is the creator of the Original Golden Tenders® and the Big & Golden
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The Power Group
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The Power Group
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