Beloved cafe chain elevates executive, naming chief operating officer as the brand’s first president under SSCP acquisition
Hasselgren, formerly chief operating officer, spent nearly two decades with Corner Bakery Cafe prior to SSCP’s acquisition and has recently been instrumental in helping turn the brand around. In his new role, he will be responsible for leading the brand’s future expansion while managing day-to-day planning, direction and oversight of all activities within the organization including strategy, people and culture, sales generation and profit maximization.
“Erin’s experience and strategic approach to rebuilding and growing the brand makes him the perfect choice to take Corner Bakery Cafe into the future,” said Chris Dharod, SSCP President and Corner Bakery Cafe CEO. “His dedication to our vision and exceptional leadership qualities have been evident in the outstanding results he has delivered over the past year, proving him to be an invaluable asset. We are confident that under Erin’s leadership, our beloved brand will continue to thrive and grow as a leader in the restaurant industry.”
Hasselgren brings 30 years of experience in delivering aggressive revenue and profit growth. His track record of implementing, executing and delivering brand growth initiatives and improving guest and team member experiences across multiple restaurant segments is exemplary. From 2016 to 2023, during Hasselgren’s brief time away from Corner Bakery Cafe, he led operations in multiple executive roles with Cracker Barrel, Portillo’s and Burger King.
“I am honored and excited to take on the role of president at Corner Bakery Cafe,” said Hasselgren. “This brand holds a special place in my heart, and I am committed to driving its growth and success. I look forward to working with our talented team to build on our strong foundation and continue delivering exceptional experiences to our guests.”
Hasselgren will serve as the brand’s fifth president in its history. With this promotion, Corner Bakery Cafe continues its commitment to elevating key members of its executive team. The brand also welcomed back Becky Foulk as its corporate chef to lead Corner Bakery Cafe’s culinary strategy and menu innovation, bringing over three decades of experience and her passion for creativity. Previously, Foulk led and developed Corner Bakery Cafe’s culinary vision and chef-inspired menu for 13 years.
For up-to-date location and brand information, visit CornerBakeryCafe.com, or follow Corner Bakery Cafe® on Facebook, Instagram, LinkedIn or TikTok.
About Corner Bakery Cafe®
Corner Bakery Cafe® is a fast-casual restaurant serving kitchen-crafted breakfast, lunch, dinner and catering to guests in 18 states and Washington, D.C. In 1991, inspired by great fresh ingredients, the small neighborhood bakery on a corner in downtown Chicago began creating artisan breads and freshly baked sweets. For the last 33 years, Corner Bakery Cafes® have been a neighborhood favorite. Founded on a philosophy of creating a warm and comfortable place for people to relax with friends, family and neighbors, the restaurants feature artisan-inspired, seasonal menu options made with fresh ingredients, while delivering a premier bakery experience in the heart of neighborhoods across the nation. Guest favorites include the crave-worthy Anaheim Scrambler for breakfast, the grilled-to-perfection Chicken Pomodori Panini for lunch, the kitchen-crafted Pesto Cavatappi pasta for dinner and a slice of rich, flavorful Cinnamon Creme Cake for a sweet treat. The catering menu includes freshly scrambled eggs and Berry & Almond Overnight Oats, baskets of assorted specialty sandwiches, signature pastas and hot and delicious soups. Corner Bakery Cafe® is owned by an affiliate of SSCP, a Dallas-based enterprise and an award-winning leader in the restaurant industry. For more information, visit CornerBakeryCafe.com, or follow Corner Bakery Cafe® on Facebook, Instagram, LinkedIn or TikTok.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
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