A Year of Expansion
Burrito Shak’s latest growth spurt underscores its increasing popularity and the demand for its unique blend of quality and convenience. Founded with a simple yet powerful mission—to deliver fresh, flavorful Baja style fare in a fast-casual setting. In 2024 alone, Burrito Shak’s expansion efforts span multiple new locations in North Carolina, introducing the brand to new communities while solidifying its presence in existing markets.
With seven new locations opened in 2024, the brand now boasts a total of 15 units, nearly doubling its footprint in a short span. This rapid growth reflects the growing appetite for fast-casual dining options that offer a healthier, more customizable alternative to traditional fast food. Burrito Shak’s commitment to using fresh ingredients and crafting each burrito with care has set the brand apart in a competitive landscape.
Strategic Leadership by CEO David Longo
At the helm of Burrito Shak’s expansion is CEO David Longo, whose leadership has been a driving force behind the brand’s success. Under Longo’s guidance, Burrito Shak has not only expanded its physical presence but has also strengthened its brand identity, building a loyal customer base that values the quality and consistency of the food.
Longo’s approach focuses on understanding market trends and leveraging consumer preferences for healthier, more sustainable dining options. He has been pivotal in streamlining operations and ensuring the brand remains true to its core values of freshness, flavor, and customer satisfaction. His vision for Burrito Shak goes beyond simply opening new locations; it’s about building a sustainable, long-term brand that can thrive in the competitive fast-casual space.
“We’re committed to making Burrito Shak a destination for customers who crave quality, freshness, and a fun dining experience,” Longo shared in a recent interview. “This expansion is a testament to the incredible support we’ve received from our loyal customers and franchise partners, and we’re excited for what’s next.”
Franchisees Chase Riker and Noah Almond Lead the Way:
A key driver behind Burrito Shak’s expansion is the success of its franchise model. Two franchisees in particular — Chase Riker and Noah Almond — are playing a central role in the brand’s growth this year. Both seasoned entrepreneurs, Riker and Almond have already seen tremendous success with their first Burrito Shak locations in Cary, NC, and they’re eager to continue expanding.
In 2024, Riker and Almond opened their second and third Burrito Shak locations, respectively. Their continued commitment to the brand underscores Burrito Shak’s appeal to franchisees looking for a profitable and scalable business model. As franchisees, Riker and Almond are not only contributing to Burrito Shak’s overall expansion but also helping to create a deeper connection with their local communities by offering delicious, high-quality meals in accessible, convenient locations.
For Riker and Almond, the journey has been rewarding. Both entrepreneurs have found success by adhering to Burrito Shak’s focus on excellent customer service, community engagement, and a menu that consistently delivers on flavor and quality. Their continued expansion reflects the growing demand for Burrito Shak’s concept and the strength of the franchise opportunity.
Future Prospects
Looking ahead, Burrito Shak is poised for continued growth, with plans to expand into more markets throughout 2025 including SC, GA and FL. The brand is also exploring new ways to enhance its menu offerings, bringing more variety and innovation to the table. The company’s commitment to sustainable practices and local sourcing is expected to play a significant role in its future growth, as more customers demand eco-friendly and socially responsible brands. Burrito Shak is embracing these challenges and opportunities, positioning itself as a leader in the fast-casual Mexican food industry. If you are interested in learning more about franchise opportunities with Burrito Shak, visit MyBurritoShak.com for more information.
The post Burrito Shak’s 2024 Growth Surge: 7 New Locations and 15 Units Strong under CEO David Longo first appeared on RestaurantNews.com.