Wetzel’s Pretzels Debuts First Twisted by Wetzel’s Bakery in Southern California on May 10

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10

Pasadena, CA  (RestaurantNews.com)  Pretzel-lovers will soon be able to sink their teeth into a new kind of twisted snack when Twisted by Wetzel’s makes its worldwide debut in Southern California on Wednesday, May 10. To celebrate, guests can enjoy a FREE Twisted menu item of their choice, available from 10 a.m. ­– 10 p.m. just for following the brand on social media.

Located at 1331 W Imperial Hwy. in the La Habra Marketplace, Twisted by Wetzel’s premiere Orange County storefront is ready to blow its doors open and excite pretzel fans with its unique sweet and savory menu items. Using the Wetzel’s Pretzels signature, fresh made dough as its canvas, the innovative streetside concept crafts new handmade creations that are then stuffed, topped and drizzled, taking snacking to another level of deliciousness.

Wetzel’s SoCal roots are evident throughout with a vibrant interior design that makes for the perfect Insta-worthy backdrop and decadent treats so eye-popping everyone will want to capture before indulging.

Twisted by Wetzel’s is sure to satisfy any craving, so guests are invited to stop in on opening day and follow @TwistedbyWetzels on social media to receive one FREE menu item, such as:

Twistz – An ode to everyone’s favorite piece of the pretzel – the twist. Twisted and braided pretzel dough is stuffed with cheese and sprinkled with flavorful toppings. Select from the Pizza Bomb, Wetz Coast Club or Triple Grilled Cheese.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
Twistz

Dogz – The all-beef Wetzel hot dog guests know and love, now elevated. Options include the Baja Boardwalk, complete with jalapeños, green onion, slaw and Cilantro Baja Sauce atop a spiral bun, as well as Wetz Coast Classic, Sriracha Soul and Everything Bacon.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
Dogz

Loaded Bitz – Wetzel’s riff on loaded fries. Sweet and savory pretzel bites drizzled and finished with inventive toppings. Try the crowd-pleasing S’mores Bitz – classic Bitz, smothered in rich chocolate fudge, mini marshmallows, graham cracker crunch and chocolate chips. Other options include Bacon Ranch and Baja Elote.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
Loaded Bitz

Topped Pretz – A truly tempting treat, Wetzel’s traditional full-sized pretzels are topped with surprising flavors. Options include the Nashville Heat, covered in Wetz Cheese Sauce and dusted with Nashville spice, and the Maple Bacon, with a maple glaze and crispy bacon bits, among others.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
Topped Pretz

Pretzel Chimney Cakes – The average ice cream cone pales in comparison to these twisted chimney cones. Our famous pretzel dough, rolled in sugar crystals and filled with creamy soft serve. Available in Cookies & Cream, Chocolate Brownie and more.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
Pretzel Chimney Cakes

House-Made Drinks – Refreshing lemonades, floats and more, like the sweet and tangy Mangonada, made with real mango frozen lemonade, chili lime seasoning and enjoyed through a tamarind straw.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10
House-Made Drinks

“With a history of being the innovative snack category leader, Twisted by Wetzel’s both embraces our core brand strength and unleashes its creative soul,” said Kim Freer, Wetzel’s Pretzels Chief Marketing Officer. “With an immersive, 360-degree bakery design and imaginative twisty treats, we’re amplifying the fun, flavor and joyfulness in snacking. Just as Wetzel’s started in Southern California decades ago, we’re excited to introduce this fresh concept first to our fans here in La Habra.”

For more information on Twisted by Wetzel’s, visit www.twistedbywetzels.com.

Wetzel's Pretzels Debuts First Twisted by Wetzel's Bakery in Southern California on May 10

About Wetzel’s Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouthwatering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 370 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™, continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel, Kim Kardashian and Meghan Trainor. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Kim Freer was recently recognized by Entrepreneur as a Top 50 Franchise CMO Gamechanger and named to Fast Casual’s 2023 Women in the Lead list.

Contact:
Amy Utley
Champion
972-930-9933
autley@championmgt.com

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