The Chopped Leaf is Shaking Things Up with New Menu, Packaging and First National Advertising Campaign
Chain Expanding and Looking for New Franchisees
Oakville, ON (RestaurantNews.com) Canadian quick-service restaurant chain, The Chopped Leaf, is launching its first national advertising campaign to celebrate a shake up! The chain’s first TV commercial, which will air nationally starting on May 1st, features a customer dancing with their new Shake-A-Bowl, highlighting how a healthy meal can move you and make you excited about eating.
“We’ve definitely shaken things up at The Chopped Leaf with a new menu focused on our customers’ nine favourite flavours, new packaging, and our first ever national advertising campaign,” said Karen Paradine, Head of Marketing, The Chopped Leaf. “Our goal is to bring a sense of fun and energy to healthy eating, and improve the overall experience for our customers, our franchisees and our staff.”
The commercial was created by award-winning advertising agency, Crew. The campaign will be rolled out across various media channels, including social media and national broadcast TV.
Franchising Opportunities and Expansion
The Chopped Leaf is currently expanding aggressively across Canada with 30 new restaurants planned to open this year, mainly in Ontario, Manitoba and Atlantic Canada. Franchise opportunities are also available in BC, Alberta, Saskatchewan and Quebec.
“Canadians are actively looking to eat healthy, and feel good after they eat, which is what we offer,” says Blair Stevens, President & Founder, The Chopped Leaf, who opened the first location in Kelowna, BC in 2007. “Our franchisees and their team members are the key to a great customer experience and to our continued successful growth. As we expand across Canada, we are looking for franchisees who believe in the importance of a healthy lifestyle and the power of healthy eating.”
About The Chopped Leaf
Proudly Canadian, The Chopped Leaf has over 100 locations open and committed to open within Canada and the USA. We are a lifestyle brand that offers delicious and wholesome bowls, wraps, salads and more, served fresh and quick for a better-for-you experience. The Chopped Leaf is owned and managed by Innovative Food Brands. Franchise Opportunities with The Chopped Leaf start with the roots to ensure franchises grow. Every element counts, from operations to marketing and design. If you are interested in becoming a Franchisee, visit https://www.choppedleaf.ca/franchise-opportunities/
Media Contact for interview requests or more information:
Diane Slopek-Weber
Key Communications for The Chopped Leaf
diane@keycomms.ca
289-259-4737
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