New Orleans-born coffeehouse inks new NIL Deals with collegiate competitors
The popular coffeehouse is adding four renowned student-athletes to its PJ’s Active Roster in Name, Image and Likeness (NIL) partnerships. The new additions are Sierra Ballard of LSU Gymnastics, Latanna Stone of LSU Golf, Messiah Bright of TCU Soccer and Karleen Bedre of University of Louisiana Soccer.
Combined, the student-athletes boast over 58,000 followers on Tik Tok and Instagram and, with this partnership, they will utilize their social media platforms to talk about PJ’s Coffee menu options. Going into 2023, PJ’s Coffee will continue its NIL partnerships and be on the lookout for more regional student-athletes to add to its Active Roster.
“Just like coffee and milk in a savory café au lait, having these stellar student-athletes partner with PJ’s makes for the perfect combination,” said Ballad Brands Executive VP and Chief Marketing Officer Leslie Monson. “We take pride in empowering women through our organization. In adding these four to PJ’s Active Roster, not only do we look for those that perform on the field, but also those that perform in the classroom. We want good people to represent our brand and got just that with these new NIL partnerships.”
PJ’s Coffee utilizes only the best quality Arabica coffee, sourcing 14 origin coffees from Sumatra to Ethiopia, Colombia to Papua New Guinea. PJ’s carries a complete line of espresso-based beverages, flavored coffee and award-winning Original Cold Brew iced coffee, as well as a variety of food options. Fresh-baked pastries and desserts are available during multiple day parts. PJ’s Coffee is the industry leader in sourcing methods, from farm to cup, with a focus on supporting sustainability. To learn more about PJ’s Coffee or to find a location near you, visit pjscoffee.com.
About PJ’s Coffee
Since its inception in 1978, PJ’s Coffee has set out to show that its coffee is the best in the business. Founded by Phyllis Jordan, a pioneer in the coffee industry, and owned and operated by New Orleans natives and brothers, Paul, Steven, and Scott Ballard since 2008, the company has stuck true to that mission and its New Orleans roots. So why is PJ’s Coffee better? Because its Direct Trade coffee comes from the top 1% of Arabica beans, is made using superior roasting techniques in small batches and everyone at PJ’s is passionate about the art of coffeemaking. From its roasters to baristas to bakers, everyone understands that the ‘Soul of Coffee’ is how it brings people together. It’s why PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages, as well as organic tea and fresh breakfast pastries, including its New Orleans-style beignets. PJ’s Original Cold Brew Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic. PJ’s Velvet Ice® and Granita are frozen and blended drinks options that capture the distinct flavors of coffee or tea in a cold, smooth drink. And all of PJ’s flavored coffees offer no additional calories thanks to its unique small-batch roasting process that imbeds flavors in the beans as they roast. The diverse menu comes together with a simple goal – to help people connect over a coffee, tea or beignet and get a distinct taste of New Orleans! With more than 150 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information or to purchase your favorite flavor, visit pjscoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
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