From May 22 through May 28, race fans, locals and visitors alike are all invited to join in the excitement at the Charlotte-based brewery for a week filled with NASCAR-themed events, live entertainment, great food and even better beer.
Charlotte, NC (RestaurantNews.com) Michael Waltrip Taproom, the brewery franchise founded by two-time Daytona 500 winner Michael Waltrip, is excited to announce a thrilling week of events to celebrate NASCAR Race Week in Charlotte, North Carolina. The taproom, located at 7731 Gateway Ln NW in Concord, will be hosting a variety of festivities from May 22-28, leading up to the highly anticipated Coca-Cola 600 at the Charlotte Motor Speedway.
“I just love seeing people with a cold beer in their hand and a smile on their face,” said Waltrip. “Nothing feels better than seeing someone you don’t know enjoying one of your beers. They had a choice and they chose my beer! That is special. That is why we are so excited to bring fellow racing fans in Concord a fun place to enjoy the Coca-Cola 600 with friends and family, entertainment, great food and, of course, delicious craft beer.”
Here’s a rundown of the events happening during NASCAR Race Week at Michael Waltrip Taproom:
- May 22nd: Free Fries with Burger Purchase
Did you want fries with that? Perfect! We’re treating everyone who orders burgers with free fries. Michael Waltrip Taproom has recently rolled out an enhanced menu featuring Wagyu beef burgers topped with mac and cheese. Fries boast a specialty M.W. dust!
- May 23rd: Sugarlands Distillery and High Rock Promotion
Join us for a special Sugarlands Distillery Co. and High Rock Vodka promotion night, when guests receive a free shot of high rock vodka with the purchase of any Michael Waltrip draft.
- May 24th: Enter for a chance to win tickets to the Music Festival
The Michael Waltrip Brewing Co. is hosting a craft beer and music festival on May 25th featuring Jerrod Niemann and Love and Theft. Purchase a Michael Waltrip draft at the Taproom and be entered for a chance to win two tickets.
- May 25th: $4 Michael Waltrip Drafts All Day and Gift With Purchase
Doors open at 5 pm for a festive evening with food, drinks and live entertainment. Catch Michael Waltrip himself on TV during the 7 pm show, providing insights and commentary on the upcoming races. Michael Waltrip drafts will be available for $4 all day long and guests will receive a free gift with every MW draft purchase.
- May 26th: NASCAR Craftsman Truck Series Viewing Party
Watch the Truck Series race at 8:30 pm on our big screens while enjoying our signature brews and delicious food offerings.
- May 27th: NASCAR Xfinity Series Race Viewing and Live Music
Catch the Xfinity Series race at 1 pm. It’s the perfect way to kick off the weekend and get revved up for the Coca-Cola 600.
- May 28th: Coca-Cola 600 Tailgate Lunch and Watch Party
Join us for a special tailgate lunch before the big race, featuring all your favorite race-day foods. Then, stay for our Coca-Cola 600 watch party at 6 pm and cheer on your favorite drivers with fellow fans.
Michael Waltrip Taproom was established in 2020 and is known for its flagship lagers and ales such as Two-Time Blonde Ale, Bristol Sunshine Tangerine Ale and 15 Southern Lager. “When you enter a restaurant like this, with great craft beer, live music, fantastic food, a family-friendly atmosphere and a beloved celebrity founder, it is just fun! People crave that experience when they leave,” said Ken McAllister, co-chair of Michael Waltrip Taproom’s parent company Elevatus Brand Partners.
With a diverse lineup of events and a commitment to top-notch food and beverages, the Michael Waltrip Taproom is the ultimate destination for those looking to immerse themselves in the world of racing at this year’s Race Week in Charlotte.
Don’t miss out on the action-packed week of events at Michael Waltrip Taproom, located at 7731 Gateway Ln NW in Concord. For more information, please visit: www.michaelwaltriptaproom.com.
About Michael Waltrip Taproom
Michael Waltrip Taproom offers a unique and approachable craft beer experience for enthusiasts and casual drinkers alike. Founded by iconic NASCAR driver Michael Waltrip in 2020, the company is dedicated to producing high-quality, refreshing and flavorful beers using premium ingredients and expert craftsmanship. With flagship offerings such as Two-Time Blonde Ale, Bristol Sunshine Tangerine Ale, and 15 Southern Lager, Michael Waltrip Taproom is set to become a nationwide leader in the craft beer industry. For more information, please visit https://www.michaelwaltriptaproom.com.
About Elevatus Brand Partners
Elevatus Brand Partners is a franchise investment firm founded by industry veterans Ken McAllister, Robert Stidham and Joe Lewis. With a focus on emerging to midmarket franchise organizations, Elevatus Brand Partners seeks to add value beyond capital by providing innovative leadership, improved operations and resources. The company’s diverse portfolio includes investments in the restaurant, service and healthcare industries.